20-01-11: New publication "The Managing Director's Toolbox" released
http://goo.gl/sYI8gMarzac Investment is pleased to announce the immediate availability of "La Boîte à outils du Chef d'entreprise" (The Managing Director's Toolbox) co-authored by our Chairman, Victoire de Margerie, and Séverine Le Loarne-Lemaire. It provides a comprehensive tool kit for Managing Directors including topics from HR management to operations and from marketing to finance.
The book provides 48 essential tools for Managing Directors aiming to develop their businesses towards profitable growth. It covers key business areas such as how to recognise and enhance competitive advantage, how to recruit and motivate a team, how to retain and build a customer base, purchasing methodologies and the best ways to sell a business. Each topic is discussed in a pragmatic fashion targeted at straightforward use for practitioners